SHOOTING IDUNA by JAMES
Shooting the Goddess Iduna was one fo the more relaxing shots of the tour. We were in Belgium in the area of Eifel which is part of the national forest. The task really was to find a suitable location and guess what – we had to find it while the model Ivana Miss Croatia and finalist in Miss World was getting ready.
To fit in with the style needed which was mystical fashion, we had to create a type of mystical effect with light, I didnt really want mist everywhere I also wanted it believable and although not quite fashion I wanted a fashionable look. Using a single light source on the model and one side light this was created. A generator was used to power the Creo 1200 pack.
The main problem facing the team and me shooting was Marco the client, was really specific about the angle and how the bird should move and where the wings should really be for the final picture. To cover this we shot a complete range of images documenting the whole composition just in case. We needed to get the bird almost ready to take flight.
How it all mapped out.
Setting up the shot with Ivana was easy enough but getting the bird to cooperate was more tricky. The bird was of course quite heavy but the dedicated approach by Ivana made sure she kept that bird up there. You might not think it would be heavy but over 30 minutes of shooting it gained weight and mass by her arm getting tired.
We didn’t realise quite how heavy it was until we all had a shot at carrying the bird for our own Instagram pictures. Wow how she did that we still don’t know as her did not move and she looks so relaxed in the picture.
Lambertz biscuits were handed around
Lambertz handed out a range of biccies for us but I suppose after a while they don’t seem the same. There was a nice bar down the road where we all started from and dinner was all waiting for us after the shoot and all this was prior to setting off back to Aachen where we had to rendezvous at head office before Phil and I would zip off to UK for the next stage of the shoot starting at Stonehenge with Petra Nemcova
The map below gives you an overall idea of the location we had to shoot in, the mountain we were on exceeds 12000 ft and does give you the breathless feeling. We were there in August but as you can see from the material video etc more than enough snow was available and many people were popping up for the afternoon ski before dinner.
In the video
You can see James working with the team and models to create the fab look for Goddess number 1 Morana
As you can see from the images above, there is not a lot of cropping or montage but in post I created a more dramatic sky from the same image but overlaying some extra clouds from another shot. A cool blue effect was added to create more of an icy feel to the image and the levels have been pushed to create a more dramatic and impactful image. Some minor edits in terms of removing the wire between her legs in the distance and additional bird creates a superb final effect which was used for the Calendar. The model fel carries of the shot in a dramatically fashionable way even thought the temperatures standing there for approximately an hour were extremely cold.
A single light source powered from a battery pack created the mystical lighting that was required by the client and technically it gave me enough contrast to pull her out away from the background and create a little depth even though using a wide-angle lens.
Some other shots for Look 1 of the Lambertz Goddess Calendar 2014
James Talks a little about the shots to be done and how teamnader went about delivering and with what
You can see below a generic video which was used in the Lambertz marketing campaign in Europe and UK it was featured in Stern magazine and in UK the Mail plus numerous news and online blogs. James was interviewed many times and in fact think did over 16 interviews and opinions on the shoot and how it all went.
A GALLERY OF BEHIND THE SCENES IMAGES RELATED TO DAY ONE AND SHOOTING OF GODDESS MORANA WITH MODEL FEL, AT 3200M