Getting the Best out of A Super Model

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Getting the Best out of A Super Model

The Wonderful Petra Nemcova works with us to realise some of our best work  and one of my favourite images until now

Petra Nemcova is known as a SUPERMODEL much the same as Cindy Crawford and Evangelista were in their day. She has featured in campaigns for: Benetton Bulgari, Cartier, Clarins, Cortefiel, Dirk Bikkembergs, Fortunoff, Graff,  La Perla, La Senza, Maidenform, Max Factor, Pantene Pro-V, Passport, Playtex Rampage, Schwarzkopf, Victorias Secret and Additionally, she has appeared on the covers of Madame Figaro, Elle, Shape, Cosmopolitan, Flare, Vegas, Glamour, FHM, and Sports Illustrated. She had also worked on the last Pirelli calendar and now we were to work with her in the UK at Stonehenge for 3 looks for Lambertz.

She was an absolutely lovely personality, such a lady and very business like. There was no edginess or bad attitude and she loved to pitch in on the concept and the art direction. The shot above was shot in real time with a red filter on the camera to create the sense of drama in the clouds.  Petra completely nailed this shot and made it her own. This will feature for sure in my own portfolio

In the picture you can see her energy in the pose, a great figure an poise make this what it is and of course our input also. I worked with her to creat the look and in the behind the scenes video footage you can hera my direction and the fact that she trusted this and followed it completely adding in her own spin. Ultimately she listened to the direction about shape, form and sold her the vision so in her mind the knowledge was rather to complete the shot

My choice of colouring for this image was the black and white for creating the mood and although the final images used were in colour, this one has the edge with dark sultry shadows and lusty mid tones and great contrasts with the sky create a dynamic composition. The additions of the birds in post i think just lift the shot slightly by giving another point of interest for your eyes to focus on

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