II generally tend to be a slightly sceptic nowadays, this could be an understatement maybe? but when I was asked to create some fine art pictures with an art director from a leading agency. To be created in the style of middle America poster art similar to Edward Hopper, I was slightly bemused as to why and how can this be placed commercially. Ok thats cool and workable but where were you thinking that this could happen in the UK? It will all have a UK feel to it.
Conversation went a like this…
ART DIRECTOR: “Yes but we think this will be ok, if the overall effect is similar. We are not looking for a copy of this style but a gentle lean so that people can make this comparison”
JAMES: “Ok so that sound fine but we will need a recce of course, however you can rest assured that this style of location will not be found in and around London, most have been turned into gastro pubs!”
After a few weeks of searching for a suitable location, we discovered a beautiful little location in one of the UK big cities .. I can’t tell you where but somewhere in the UK and chosen based on three requirements.
* The type of building and locationPlacement of location
*On the corner of two streets
*Good avilable lighting
I never really thought that one day I n my career I might photograph a Kebab shop but here I was on location with a team ready to do just that. So I think that the reference that the art director was using was clearly Crewdson and there was no real way of staying away form this but the task for me was to create a good overall feel for composition and lighting. The only specific was the owners of the cafe would let us work but only if they could stay open.
So here is a little tek about the shoot, might surprise you but when you know what you need with light then the rest fits into place.
LLighting is NOT always about the big brands, its not what you have brand wise that makes you the photographer you need to be. Its basic understanding of Light, Shape, and Form which is my war cry. If you know what the light is doing then you are in business. The great thing with the small LED lights is that you can get your assistant to move the light whilst sooting away, this will create a range of quality light alternatives.
LIGHT USED IS THIS Yongnuo